Contact: https://zenattica.com — agency-level ad accounts for fast, compliant scaling. Referral inquiries: @Alex_Zenattica (Telegram).
Furnitureguards restores and repairs furniture for homeowners and businesses—scratch removal, refinishing, reupholstery, and structural fixes—serving nearby neighborhoods with on‑site and workshop appointments. During peak seasons, rising CPCs and review holds paused ads at the worst time, costing calls and bookings we could have fulfilled.
The challenge — seasonality, pauses, and lost appointments
- Seasonal spikes increased bids and triggered more creative re‑reviews, causing unpredictable under‑delivery and gaps in the calendar.
- Local demand is intent‑driven: campaigns must focus on ZIP codes and dayparts to align with technician availability and reduce wasted travel.
- Separate service lines (refinishing, upholstery, frame repair) needed tailored targeting and landing flows to protect quote quality.
The shift — why we tested agency‑level ad accounts
We needed steadier delivery, faster escalation on flagged ads, and higher trusted limits to avoid throttling during busy weeks. Agency‑level ad accounts from Zenattica offered whitelisted trust, consolidated billing, and backup profiles for rapid continuity—well‑suited to a local service operation where downtime means missed appointments.
Implementation — local targeting, faster reviews, reliable pacing
- Targeting: layered ZIP‑code clusters around service areas, radius targeting for pickup/delivery zones, and device/age filters to reach likely decision‑makers.
- Creative ops: before/after visuals, short process clips, and clear quote CTAs mapped to service‑specific pages to keep CVR strong.
- Operations: https://zenattica.com provisioned access quickly and maintained contingency profiles to minimize downtime if restrictions occurred.
Results — steadier delivery, lower CPA, more booked jobs
- Consistent lead flow in peak months, including neighborhoods previously constrained by delivery caps.
- Lower blended CPA from reduced downtime and faster reviews, improving cost per completed job.
- Predictable pacing supported roster planning and inventory (finishes, fabrics, parts) ahead of demand.
What we’d do differently next time
- Begin creative testing earlier with multiple angles per service line to hedge review variance.
- Package seasonal offers (holiday table refinishing, move‑in reupholstery) and route each to distinct ad sets and landing flows.
- Expand to adjacent service areas where logistics exist but advertising has been inconsistent.
any compliant vertical
Zenattica provides agency‑level advertising accounts across major platforms with global coverage and fast replacements, supporting any compliant vertical—from local home services like furniture repair to e‑commerce and apps. For local service brands, the key benefits are stable delivery, quicker escalations, and the ability to scale high‑intent campaigns without unexpected pauses.Final section
Learn more at https://zenattica.com — leverage agency‑level accounts to scale local service campaigns with confidence.
Referral access: message @Alex_Zenattica on Telegram. After approval and first conversion, receive a complimentary 1‑month subscription.
